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Plan Strategically

Strategic Planning For Park Foundations, Friends Groups & Conservancies

4 to 6 month virtually facilitated strategic plan process.

Is your park foundation, friends group or conservancy ready to unlock it's ultimate potential?


A successful park foundation needs more than a vision. It needs a clear roadmap for growth, impact, and a strong partnership with its park agency.


The National Association of Park Foundations guides foundations, friends groups, and conservancies through a customized strategic planning process designed specifically for the unique opportunities and challenges of public/private park partnerships.


Through stakeholder engagement, organizational assessment, and facilitated planning sessions, NAPF helps your organization identify priorities, strengthen governance, increase fundraising capacity, and define your role in supporting the future of your parks.


Process Includes:

✓ Board and stakeholder surveys
✓ Key stakeholder interviews
✓ Organizational and governance assessment
✓ SWOT analysis and strategic priorities
✓ Agency/foundation partnership review
✓ Fundraising and sustainability recommendations
✓ Facilitated strategic planning discussions
✓ Final 3–5 year strategic roadmap


Final Deliverable:
A practical strategic plan that provides your board with clear priorities, actionable goals, and a framework for decision-making, fundraising, partnerships, and long-term success.


Investment: $8,000 for NAPF Members


Additional fees may apply for onsite facilitation or travel.


Build alignment. Strengthen your foundation. Create greater impact for your parks.


Elevate Your Park Foundation with NAPF's Tailored Strategic Planning:

Unlock the Full Potential of Your Organization with NAPF's Expert-Led Strategic Planning Process!


Are you ready to propel your park foundation into its next chapter of growth and impact? The National Association of Park Foundations (NAPF) is here to guide you through a transformative strategic planning process that promises to not only align with your current achievements but also to unveil new horizons for your mission.


Discover the NAPF Advantage:

  • Customized Surveys: Dive into a comprehensive analysis with tailored surveys that capture the unique perspectives of both your internal team and external stakeholders.
  • One-on-One Engagement: Engage in meaningful dialogues with key figures to ensure every voice is heard and considered in shaping your strategic direction.
  • Dynamic SWOT Sessions: Join us for interactive sessions to dissect your Strengths, Weaknesses, Opportunities, and Threats, turning insights into action.
  • Finalization Workshop: Collaboratively crystallize your plan in our closing session, assigning responsibilities and setting ambitious yet achievable goals.


Why Choose NAPF?

  • Cost-Effective Solutions: Benefit from our exclusive member pricing, offering you a full-service strategic planning process at a fraction of the standard cost.
  • Convenient and Inclusive: Our fully remote process ensures participation is seamless and inclusive, allowing your team to contribute without the burden of travel or time away from other commitments.
  • Advanced Technology: Utilize the latest tools and technologies, including artificial intelligence, to extract key themes and actionable items from stakeholder feedback.
  • Continued Support: Post-strategy, NAPF remains your partner in progress, offering guidance and resources to keep your strategic plan at the forefront of all you do.


The strategic plan we develop will become the beating heart of your organization – a constant reference that drives decision-making and keeps your team focused on the collective vision.


Take the leap into a future where your park foundation doesn't just dream of growth and success – it plans for it, achieves it, and sets new benchmarks for excellence in serving our parks and communities.


Are you ready to embark on this journey? Let's make your next strategic plan the roadmap to your foundation's brightest future. Reach out to NAPF today, and let's chart the course together.


Your next big leap begins with a single, strategic step. Connect with NAPF now!


Ready to Elevate Your Philanthropic Partnership?

Please complete the form below, or email NAPF Executive Director Kevin D. Korenthal, CAE at execdir@the-napf.org to inquire about and/or secure your seat today.


Don’t miss this opportunity to gain expert insights, connect with peers, and apply practical solutions to your organization’s challenges.


Contact Us

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About Your Facilitator


Kevin D. Korenthal, CAE, serves as Executive Director of the National Association of Park Foundations (NAPF), where he works directly with park foundations, friends groups, and agencies nationwide to strengthen governance, strategic direction, and fundraising performance.


With more than 20 years of association and nonprofit leadership experience, Kevin is especially focused on strategic planning and board development. He regularly guides NAPF members through building effective boards, aligning mission and strategy, and establishing practical, sustainable plans that can be executed with confidence. His work combines national perspective with hands-on support tailored to the realities of local organizations.


Kevin holds a B.S. in Nonprofit Leadership from Indiana State University and the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). He lives in McKinney, Texas with his wife and family.



What You Receive at the Conclusion of the NAPF Strategic Planning Process:

  • Comprehensive Strategic Plan (Internal Version)

A detailed, working document outlining priorities, goals, timelines, and accountability structures to guide day-to-day decision-making.

  • Board-Ready Strategic Plan

A polished version designed for board adoption, alignment, and governance oversight.

  • Public-Facing Strategic Plan Summary

A concise, visually accessible version suitable for sharing with donors, partners, and the broader community.

  • Step-by-Step Implementation Roadmap

A clear, sequenced deployment plan outlining exactly how to roll out the strategy, including what to do first, next, and over time.

  • SMART Goals Framework

Clearly defined goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, ensuring progress can be tracked and evaluated.

  • Performance Dashboards

Simple, easy-to-use tracking tools that allow leadership and boards to monitor progress against goals in real time.

  • Priority Action Plans

Breakdowns of key initiatives into actionable steps, with assigned ownership and timelines.

  • Defined Roles and Accountability Structure

Clear identification of who is responsible for each objective, ensuring nothing stalls due to ambiguity.

  • Key Performance Indicators (KPIs)

Measurable benchmarks tied to each strategic priority to evaluate success and inform decision-making.

  • Annual Work Plan Template

A practical tool to translate the strategic plan into yearly operational focus.

  • Board Reporting Framework

Standardized reporting format to keep leadership informed, engaged, and aligned with progress.

  • Stakeholder Communication Tools

Messaging guidance to help you share your strategic direction with members, donors, and partners.

  • Implementation Check-In Schedule

Recommended cadence for internal reviews and progress updates to maintain momentum.

  • Post-Planning Advisory Support

Continued access to NAPF for guidance, troubleshooting, and refinement as you begin implementation.

What Others Are Saying About NAPF's Strategic Planning Services

With over 20 years of experience in the nonprofit sector as both an executive and a volunteer board member, I have participated in numerous strategic planning processes. Unfortunately, many of those plans have ended up sitting on a shelf, with little to no action taken. However, my experience working with Kevin Korenthal of the National Association of Park Foundations (NAPF) to develop a strategic plan for the Hayward Area Recreation and Park District Foundation has been truly transformative. Kevin’s innovative approach to strategic planning has resulted in a plan that not only includes actionable activities but also provides a clear roadmap to success—an outcome unparalleled in my professional experience.


Steven Love

H.A.R.D. Foundation Executive Director