Starting and Growing a Park Foundation: Your Guide with Help from the NAPF
Starting or scaling a park foundation is a rewarding yet complex journey. From forming a board and defining your mission to launching fundraising campaigns and developing strategic partnerships, there's a lot to consider. Thankfully, organizations like the National Association of Park Foundations (NAPF) are here to help at every step.
Whether you're launching a brand-new foundation or looking to build capacity in an existing one, NAPF offers a wealth of resources—webinars, training programs, templates, and one-on-one consulting—to guide your growth.
This post breaks down:
- Why and how to start a park foundation
- Key focus areas for growth
- The full suite of NAPF resources (free and paid)
- How to make the most of your NAPF membership
- Why Start a Park Foundation?
A park foundation supports the mission of a local park agency through fundraising, community engagement, volunteer management, and program support. Unlike general nonprofits, park foundations work in direct partnership with their corresponding park agency to enhance public spaces and recreational opportunities.
NAPF’s Philosophy:
"Park foundations exist solely to serve the mission of the park agency. We don’t start park foundations on their own.” – Kevin D. Korenthal, CAE, NAPF Executive Director
Key Pillars of a Successful Park Foundation
- Strong Board Development
Foundations thrive on the strength of their boards. NAPF offers:
- A 90-minute to 2-hour remote board training that covers board roles, strategic planning, risk management, and more.
- A recorded version and transcript, ideal for onboarding new board members.
“It has been a game changer... even seasoned board members say they learned new things.”
- Fundraising Strategy
NAPF emphasizes building unrestricted, sustainable funding streams rather than relying heavily on grants.
Programs offered:
Annual Fundraising Training (8-week online course)
- Develop a fundraising case statement
- Learn donor psychology and current best practices
- End with a ready-to-use fundraising plan
- Starting and Building a Park Foundation Course (4-week online)
- Led by the former ED of the Minneapolis Park Foundation
- Covers MOU development, capital campaigns, sponsorship programs, volunteer management
“By the end of 8 weeks, you’ll have your case statement and fundraising plan... These are real-world tools.”
- Effective Partnership with Your Agency
A strong Memorandum of Understanding (MOU) is essential. NAPF provides: - Templates from “super simple to overly complicated”
- Guidance on how to structure your relationship for long-term success
- Strategy for shifting from startup support to funds flowing back to the park agency
“The MOU is a living document... The goal is to change the flow of money back into the park agency.”
NAPF Membership: What’s Included?
A regular NAPF membership includes:
✅ Access to a growing catalog of 30+ webinars on governance, capital campaigns, board development, and more
✅ One-on-one consulting with NAPF leadership
✅ Templates, policy guides, and downloadable documents
✅ Access for your entire board
✅ Invitations to member-only events and webinar series
Most resources—including Kevin's time—are available at no extra cost under membership.
“We’re kind of a concierge for park foundations... We haven’t been stumped yet.”
Paid Programs (With Member Discounts)
These deeper-dive programs offer powerful, lasting impact:
- Program Duration Focus Cost Notes
- Board Training 90–120 min Roles, mission/vision, risk Discounted for members Recorded for reuse
- Starting & Building a Park Foundation 4 weeks MOU, capital campaigns, volunteer management
- Members only Synchronous cohort model
- Annual Fundraising Training 8 weeks Case statement, donor psychology, fundraising plan Members discounted Up to 2 attendees
- Upcoming Resources
NAPF is constantly developing new content and tools:
- Annual webinar series (coming late winter/early spring)
- Compensation study to support hiring and staffing strategy
- Additional downloadable tools and templates
Cost of Membership
As of Dec 2025:
- First-year membership: $450 (rising to $700 on Feb 1, 2026)
- Renewals: $450/year
“Even if you're just starting, there is no too early to join... You can begin learning and preparing right away.”
Final Thoughts
Whether you’re:
- Just forming a foundation
- Struggling with board engagement
- Looking to shift from grants to sustainable donations
- Or trying to develop a strategic plan…
NAPF provides tools, training, and expert support that align with your growth journey. And more than just resources—they offer a partnership.
“Foundations that take full advantage of their NAPF membership grow much faster than those going it alone.”
Ready to Get Started?
🔗 Visit www.theNAPF.org
📩 Contact Kevin Korenthal directly for questions or consulting
💬 Discuss membership with your board before Feb 1 to lock in lower rates
Starting or growing a park foundation doesn’t have to be overwhelming. With the right resources and guidance, your foundation can become a powerful engine for change in your community’s parks and recreation system.













